About Us

Yass Queen Boutique is a black woman owned business established in 2020 by the original YQB Baddie Zsashai (Jah-Shay) Lancaster. When deciding a name for the boutique she wanted it to exude confidence and everything we stand for. Yass Queen is a phrase/term used in response to someone fabulous expressing authentic support, excitement or congratulations on how they look, what they said or something they're doing. It's the same as saying "Yes!" , "You do you" or "Slay!".


Our mission is to empower  women of all shapes, sizes and backgrounds by providing them with a safe and inclusive shopping experience. We believe that fashion should be a form of self-expression and should not be limited by societal norms or beauty standards. Every women deserves to feel confident and beautiful in her own skin and wear whatever she wants. Yass Queen Boutique is dedicated to pushing boundaries and breaking down barriers by offering a curated selection of high-quality, fashion-forward clothing that reflects the unique style and personality of each customer. We are committed to creating a community that values inclusivity, body positivity, and self-love. We strive to promote a culture of acceptance and representation in the fashion industry, where every women feels inspired, empowered and celebrated for who they are.  


Our Values & Beliefs:

We believe in quality over quantity and buy specifically based on what is stylish and authentic to our brand with our YQB Baddies in mind.

We believe in women pushing boundaries and wearing whatever the fuck they want, however they want regardless of anyone's opinion. 

Every girl is a BADDIE! A Baddie is not defined by her size or shape but by her confidence, knowing her worth and how she empowers her fellow Queens.

Our customers are our #1 priority and we value each and every one of them for investing their money in us to invest in themselves.